Our Story
The website background story is a Persian romance of Queen Shirin. The name Shirin is a feminine name of Persian origin that means Sweet. Name of a Persian Queen. Princess, Queen, and political influencer – Shirin should be a name as famed as Cleopatra.
In the early 7th Century, Shirin was the wife of the Sassanian King Khosrow. She and Khosrow’s lives and romance are retold, with fictional elements, in the Persian epic poem Shahnameh and even in One Thousand and One Nights.
Long after her death, Shirin became an important heroine of Persian literature, as a model of a faithful lover and wife. The Shirinn story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local British jeweler’s shop to a global jewellery company.
It all started in 2020. In a jeweler’s shop in modest surroundings in London, United Kingdom. From the beginning, we offered unicity with influences from all around the world. In 2023, after several successful years as, the retail activities were discontinued and the company moved to online with www.shirinn.com.
Our strategy is called Shirinn. It builds on Shirinn’s unique brand promise, and the significant potential to grow our core business and markets, and attract new consumers to the brand. Step into the universe of Shirinn jewellery and get inspired. Discover styling ideas, practical how-to guides and all Shirinn exquisite style. We exist to inspire the everyday jewellery lover. We move with the times – and with our style-savvy customers.
Christine Amelie
Our Story
The website background story is a Persian romance of Queen Shirin. The name Shirin is a feminine name of Persian origin that means Sweet. Name of a Persian Queen. Princess, Queen, and political influencer – Shirin should be a name as famed as Cleopatra.
In the early 7th Century, Shirin was the wife of the Sassanian King Khosrow. She and Khosrow’s lives and romance are retold, with fictional elements, in the Persian epic poem Shahnameh and even in One Thousand and One Nights.
Long after her death, Shirin became an important heroine of Persian literature, as a model of a faithful lover and wife. The Shirinn story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local British jeweler’s shop to a global jewellery company.
It all started in 2020. In a jeweler’s shop in modest surroundings in London, United Kingdom. From the beginning, we offered unicity with influences from all around the world. In 2023, after several successful years as, the retail activities were discontinued and the company moved to online with www.shirinn.com.
Our strategy is called Shirinn. It builds on Shirinn’s unique brand promise, and the significant potential to grow our core business and markets, and attract new consumers to the brand. Step into the universe of Shirinn jewellery and get inspired. Discover styling ideas, practical how-to guides and all Shirinn exquisite style. We exist to inspire the everyday jewellery lover. We move with the times – and with our style-savvy customers.
Christine Amelie
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Luxury Jewellery
We comprehend your style needs and create wonderful jewels & gifts for you and your loved ones
Exquisite Jewellery & Gifts for you!
Exclusive Item Selection
Explore over 2,500 premium materials and unique designs. Our diverse collection is curated to provide luxury that caters to every taste and occasion.
Innovative Craftsmanship
Harnessing state-of-the-art technology, each piece from Shirinn showcases exquisite precision and detail, ensuring a masterpiece in every design.
Delicate Artisanal Touch
Meticulously handcrafted by master artisans, our jewellery pieces and gifts bear the mark of unparalleled skill and timeless tradition.
Elegant & Dainty Designs
Our designs stand out with their distinctive structure and graceful contours, crafted to enhance the beauty and elegance of the wearer.
Exquisite Jewellery & Gifts for you!
Innovative Craftsmanship
Harnessing state-of-the-art technology, each piece from Shirinn showcases exquisite precision and detail, ensuring a masterpiece in every design.
Exclusive Item Selection
Explore over 2,500 premium materials and unique designs. Our diverse collection is curated to provide luxury that caters to every taste and occasion.
Delicate Artisanal Touch
Meticulously handcrafted by master artisans, our jewellery pieces and gifts bear the mark of unparalleled skill and timeless tradition.
Elegant & Dainty Designs
Our designs stand out with their distinctive structure and graceful contours, crafted to enhance the beauty and elegance of the wearer.
Exquisite Jewellery & Gifts for you!
Exclusive Item Selection
Explore over 2,500 premium materials and unique designs. Our diverse collection is curated to provide luxury that caters to every taste and occasion.
Innovative Craftsmanship
Harnessing state-of-the-art technology, each piece from Shirinn showcases exquisite precision and detail, ensuring a masterpiece in every design.
Delicate Artisanal Touch
Meticulously handcrafted by master artisans, our jewellery pieces and gifts bear the mark of unparalleled skill and timeless tradition.
Elegant & Dainty Designs
Our designs stand out with their distinctive structure and graceful contours, crafted to enhance the beauty and elegance of the wearer.